New York, NY — ( NewMediaWire ) — December 9, 2020 — Two new surveys demonstrate the increasing importance of social commerce. A recent eMarketer survey found that almost 30 percent of American adults have used social media platforms to make a purchase. A Crowdtap survey revealed that 64 percent use social media to gain ideas for shopping. This figure is up from 51 percent in previous years. To be successful business-to-business firms must continue to effectively integrate organic and paid social media to drive sales and build their brands, says Kyle Lorber, professional social media manager.
Social media outreach has been a central pillar of the branding efforts of businesses of all sizes for at least a decade. But in recent years, it’s taken a bit of a hit. This is due to the fact that social media as a fad has begun to die down somewhat. This could be due in part to the influx of political activity on social media contributing to a normalization of interest. But branding experts like Kyle Lorber are telling us that social media is not yet dead, particularly as a means to reach your core fans and customers.
Kyle Lorber Explains What a Social Media Consultant Does to Make a Small Business Owner’s Life Easier
Many businesses are not maximizing the full potential that social media has to offer their business. This is because business owners either do not see the full value of social media or do not know how to make the most of these different sites. Kyle Lorber, a social media consultant, wants every business to understand how a…